Halima Begum is a London based fashion photographer. She grew up in North West London where she studied visual merchandising and discovered her love for photography during her career in styling and visual merchandising.

Halima is the Founder and Creative Director of WWAGS, established in 2010, where she captures look books, editorials and product flat lays for fashion and beauty brands, both in the UK and overseas.

Inveigled by structure, colour and crispness, Halima’s work displays the depth of brand stories and she recognised globally for her fashion campaigns.

“I genuinely think you’re the best photographer. Your work always stands out to me and I genuinely think you’re so easy to talk to/ deal with. You’re also always open to suggestion and changes. I honestly can’t tell you how happy I am”

-               ANAYAH JEWELLERY

“At times I only give a few words and leave the rest to Halima. She always understands the vision and delivers beyond expectation”

-               AYWA LONDON


“You have delivered beyond our expectations. Your passion, creativity and commitment shines through in the way you work and the quality of your photography. Always supportive and willing to go above and beyond to deliver. Your professionalism, commitment and sincerity are rare to come by in this industry.”

-               LYRA Swim


“Halima is always a pleasure to work with. She doesn’t just take pictures, she works with me to create the image I have in my mind and turns it into reality. She’s professional and talented. She also has so much knowledge that blurs boundaries and makes anything possible”

-               HABIBA DA SILVA


“Halima is my favourite photographer as well as favourite human to work with! She has the ability to power through in militant mode whilst keeping spirits and positive energy high. She understands the vision for every shoot and does everything to keep with it, she never imposes, just simply suggests ideas which are always in line with what’s been envisioned. She has without fail produced some exceptional images and edits which still leave me in absolute awe.

-               KHANUMS