Halima Begum is a London based fashion photographer. She grew up in North West London where she studied visual merchandising and discovered her love for photography during her career in styling and visual merchandising.

Halima is the Founder and Creative Director of WWAGS, established in 2010, where she captures look books, editorials and product flat lays for fashion and beauty brands, both in the UK and overseas.

Inveigled by structure, colour and crispness, Halima’s work displays the depth of brand stories and she recognised globally for her fashion campaigns.